Overall the brand story for Armour Skin is to be a catalyst in the skincare industry. Developing a fresh take on sustainable skincare in mens skincare, which is an industry that is often ignored in terms of sustainability.

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Stone and graffiti are the main inspirations for the aesthetic and packaging design. Developing packaging that is minimal and basic but is a statement home decor piece.

I want to break the barriers of mens skincare and create a new revolution for sustainable mens skincare.

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In terms of care for country, I want to use materials and ingredients that are native
to Australia, not one element of the product will be imported. This is to ensure that the native Australian country is seen, heard and respected and to show just how powerful native Australia is.

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I also made sure these ingredients I use are approved by the indigenous community to be used for the product.

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